Email marketing insights
Tips, guides, and best practices for email marketers who care about quality.
DeliverabilityMay 28, 2024 · 8 min read
The Complete Guide to Email Deliverability in 2024
Learn what factors affect your inbox placement and how to improve your sender reputation.
Subject Lines6 min read
12 Subject Line Formulas That Consistently Beat Benchmarks
We analyzed 10,000 subject lines and found patterns that drive higher open rates across industries.
May 14, 2024
Accessibility5 min read
The Email Accessibility Checklist Every Marketer Should Follow
Make your emails readable for all subscribers — including those using screen readers and high-contrast displays.
May 3, 2024
Best Practices7 min read
Build a Pre-Send QA Process Your Team Will Actually Follow
A practical framework for catching mistakes before they reach your subscribers — without slowing down your team.
April 22, 2024
Analytics4 min read
How to Set Up UTM Tracking Properly in Email Campaigns
Stop losing attribution data. Here's the exact UTM parameter structure we recommend for email marketers.
April 10, 2024
Rendering5 min read
Dark Mode Email Rendering: What You Need to Know
Over 40% of subscribers use dark mode. Is your email design ready for it?
March 28, 2024